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Tag Archives: marketers

Google’s DoubleClick outage should force marketers to ask some hard questions

Google’s control of the ad stack isn’t optimal, but when DoubleClick’s reliability fails Web publishers’ dependence on the search giant becomes all too apparent. On Tuesday, DoubleClick was hit with an outage that slowed Web pages and hit publishers’ display ad revenue. Don’t cry for Google though. Google’s workaround advice to publishers was basically to limit tracking and divert marketing ...

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