Now pre-sales are in no way a definitive metric of a film’s future success, but what they do convey is the buzz around a film. This pre-sale record shows that not only are a lot of people excited about this film, but they are so excited that they are actively planning to see it as soon as it comes out. While Batman v Superman was ultimately met with a mixed reception, you’ve got to remember how big a deal that film was going in. The real start of a unified DC film universe and getting to see the trinity of Batman, Superman and Wonder Woman, among the most well-known and popular superheroes ever, together on screen for the first time. That was a huge deal and the fact that Black Panther is eclipsing that level of anticipation is remarkable. After all, Black Panther is not a household name and he only made his (admittedly badass) cinematic debut in 2016’s Captain America: Civil War.